Your 50 For Conservation

November 17, 2014

50Swaziland and BIG GAME PARKS celebrated 50 years of conservation this year! The beginning of this week marked  50 days to the end of the year.  We successfully  launched our “Your 50” campaign at Mlilwane Wildlife Sanctuary on Monday 10th November, attended by media and conservation ambassadors from Hlabazonkhe Primary School and Malindza High School.

Big Game Parks has contributed 50- years to Swazi conservation.  What is Your50?

We invite you to contribute to Swaziland’s conservation through participation. Big Game Parks challenges everyone to get creative and choose 50 ways in which to make a difference to our environment before the end of 2014. Pledge Your 50 and Challenge your neighbour!

 

Visit our Facebook page Big Game Park  for ideas – and share yours!

Tweet us @BigGameParks

WWF Launches NOVEL CHI CAMPAIGN in Vietnam on World Rhino Day

September 26, 2014

ChiWWF-SA Rhino Programme Manager, Dr Jo Shaw announced the launch of their new behavior change campaign, strategically aimed at the new users of rhino horn.  She stated “It is imperative to work along the entire illicit supply chain, from rhino to consumer if we hope to win the war.”  A lot of work has been done along this chain, but the demand continues to spike.

13 South African rhino were poached in 2007.  In 2013, 1004 rhino were poached.  On 11th September 2014, South Africa’s Department of Environmental Affairs announced 769 rhino had been poached this year. Novel Chi means “Power Comes From Our Will”.  Chi is Power or Strength.  The campaign is a collaborative effort conducted by WWF-SA, TRAFFIC and PSI, a social marketing group with experience in behavior change.  It is based on intense research into the behavior of rhino horn users and the various approaches taken to date. 

“Experience has now shown that positive messaging coming from within the target group is the most powerful way to change behavior,” says Shaw.

Images of rhino carcasses and mutilated rhino have little impact.  Appeals for the rhino as a species have little impact.  Targeting the emotional motivators driving the new age user – Vietnamese men aged 35–50 – is essential.  This group is highly susceptible to admiration within their peer groups and business circles.  Business success, social standing and lifestyle are most valued.  Rhino horn has become evidence of wealth, elevated social status and is a highly prized corporate gift, all leading to the recent spike in horn demand.

More concerning are the “Intenders” group.  These are young urban men eager to climb the social ladder quickly, are hugely money conscious and aspirational.  They mimic the behavior of their seniors in order to gain social recognition.  As they can afford horn, they enter the market.   A rapid growth in purchasing power in Asian economies has increased the pressure on rhino.  This “intenders” group indicates a potential 300 – 400% growth in horn market. The traditional medicinal use of horn has remained relatively constant and is now a small percentage. 

It is essential to target behavior change within the current social and corporate users, reduce aspiration and therefore demand.  The campaign appeals to this market through strong messages linked to strong aspirational images that depict the target audience – businessmen in suits.  This is a complete divergence from traditional conservation messaging.

This campaign is part of WWF-SA’s 5-point approach:

  1. Building resilient rhino populations
  2. Developing community buffers around rhino conservation areas
  3. Supporting Forensic and Judicial chain
  4. Support National Policies in rhino range states
  5. Curb trade and demand

 

 

Big Game Parks wishes WWF-SA, TRAFFIC and PSI every success in this campaign.

http://www.wwf.org.za/what_we_do/rhino_programme/?12061/Chi-campaign-launch

@biggameparks

#My3RhinoWords Competition!

September 22, 2014

#My3RhinoWords - FB


In just 3 words, what do you think of rhino?

CREATE A #My3RhinoWords GRAPHIC

WIN a night at HLANE ROYAL NATIONAL PARK

 

 Either create an electronic jpeg or a hard copy, scan and post it on your Facebook.

  1. Take a piece of paper
  2. Write #My3RhinoWords prominently
  3. Write your 3 words
  4. Add a rhino picture – drawn or a photo
  5. Scan or photograph this and post it on your facebook page
  6. By Thursday 2, take a screen shot of your page showing the number of shares your #My3RhinoWords post generated and send it through to marketing@biggameparks.org
  7. The person with the most shares will win a night for their family at Hlane Royal National Park. If the highest number is shared by more than one person, the winner will be drawn.
  8. T’s & C’s Apply
  9. Have fun!

 

Twitter                        #My3RhinoWords      @biggameparks

22nd September is World Rhino Day

September 22, 2014

RhinosX5-638x531World Rhino Day is on September 22 and celebrates all five species of rhino: Black, white, greater one-horned, Sumatran and Javan rhinos.

World Rhino Day was first announced by WWF-South Africa in 2010. In 2011, World Rhino Day grew into an international success, encompassing both African and Asian rhino species and becoming a celebration for all five rhino species – Black, White, Sumatran, Indian and Jarvan. World Rhino Day has since grown to become a global phenomenon, uniting NGOs, zoos, cause-related organizations, businesses, and concerned individuals from nearly every corner of the world!

The Sumatran rhinoceros is also the smallest rhino and the oldest living land mammal on earth.  No more than 200 animals survive in small, isolated forest fragments in Indonesia and Malaysia.  There are probably less than 50 Javan rhino in the wild.  The disappearance of rhino in Asia puts greater pressure on African rhino.  Likewise, decrease in African rhino numbers increases the threat to Swazi rhino.

While illegal trade in horn continues to grow, so does the support for live rhino.  The world is becoming outraged as this flagship species fast-tracks to extinction – rhino conservation is both a race against time and poses an urgent need to reset our human mindset.  The criminal syndicates involved in rhino poaching have been likened to terrorists.  Their modus operandi mirrors that of terrorist models, putting law enforcers and innocent citizens at risk. There is no scientifically proven beneficial use of horn, meaning the more than 730 rhino slaughtered this year have died for greed and frivolous status alone.

Many dedicated people and organisations are doing great work to conserve the rhino.  However, there are also many who have jumped on the bandwagon.  When supporting rhino conservation, research is required to ensure your support makes a real difference on the ground.

 Big  Game Parks is participating in the first ever World Youth Rhino Summit in KZN this year.  100 young conservation-savvy youth between 15-17 years from 30 countries worldwide will gather in iMfolozi Game Reserve.  Together with educators and conservationists, they will address the rhino crisis and possible solutions.  Big Game Parks CEO, Ted Reilly and Hlane’s Warden, George Mbatha will attend as a Rhino Elders, accompanied by selected youth from Swazi communities.

Follow Big Game Parks this week on facebook and twitter @biggameparks to find out the latest trends in rhino conservation.  Get involved, have your say!

Congratulations to Odette our Getaway Competition Winner!

September 10, 2014
Camping at Mlilwane

Camping at Mlilwane

Big Game Parks wishes to congratulate Odette Berger for being the winner of our Getaway Camping Competition. Odette correctly identified Hlane and Mlilwane as the two Big Game Parks Camping destinations. On contacting us to claim the prize, Odette will win 2 nights for 2 camping at either Hlane Royal National Park or Mlilwane Wildlife Sanctuary plus a complimentary activity!

Haven’t won on this occasion? Book a stay anyway – with these stunning camping destinations only 3.5hr away and rates from just R90pp per night  For bookings call +268 2528 3943 or email reservations@biggameparks.org

New BGP Merchandise at our Curios

August 15, 2014
Mlilwane Curio Shop

Mlilwane Curio Shop

By visiting our Parks you give yourself a chance to take home with you that prestigious Big Game Parks brand.  You can visit our curio and grab for  yourself  Hlane Royal National Park, Mlilwane Wildlife Sanctuary and Mkhaya Game Reserve‘ branded merchandise at lower prices. We have got some new stock that has arrived at all our parks. Visit our curios and our friendly staff will help you decide what to have for yourself, Our curios are just at the reception, so you can get something before you check out.

Find The Elephant in You! It’s World Elephant Day

August 12, 2014
African Elephants at Hlane

African Elephants at Hlane

Elephants are the World’s largest land mammals with two recognized species,  African Elephant and Asian Elephant.  In 2008 African  Elephants were listed as vulnerable by the International Union for Conservation of Nature(IUCN). With the distinct possibility wild Elephants could suffer global extinction in our lifetimes, The World Elephant Day was launched on August 12, 2012, by the Elephant Reintroduction Foundation and Canadian documentary filmmaker Patricia Sims.

A Chance To See Swaziland’s Big Five

July 25, 2014

Beautiful pictures of a herd of Elephants taken at Hlane Royal National Park in the mist at the waterhole at Ndlovu Camp. Did you know……..  In Swaziland, Elephants can only be viewed at Hlane Royal National Park and Mkhaya Game Reserve?

Book for a Game Drive at Hlane Royal National Park or a Day Tour at Mkhaya Game Reserve and have close encounters with Elephant and other animal species.

For bookings email reservations@biggameparks.org or  call +268 2528 3943/4

A Tribute to the Game Rangers of Swaziland

July 21, 2014

In celebration of 50 years of Conservation in Swaziland, His Majesty King Mswati 111, unveiled the statue , which is a tribute to the Game Rangers of Swaziland on the 11th July 2014 at Mlilwane Wildlife Sanctuary. See pictures above.

Imvelo 2014: That’s a Wrap!

June 13, 2014
 

Imvelo 2014

Imvelo 2014

Well done one and all! The Imvelo community of riders have proven themselves to be of the highest caliber. The route was tougher this year  in order to bring in more single track and to include the novelty of the tunnels, all the while taking in awesome panoramic vistas dotted with wild animals. Photos will be available shortly, please check back on Tuesday for details on how to get your hands on a copy of the disc.

For further details about the race visit www.imvelo.co.sz


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